Commercial Excellence can be defined as having the entire commercial system of an organisation work toward the common set of goals and objectives. In order to substantially improve the top-line growth, organisations need to establish the optimum organisational conditions that will produce the Commercial Excellence. The essence of the Commercial Excellence is to engage in customer relations combined with optimisation of sales, services and marketing activities. This has the potential of leading to sustainable competitive advantages as customer relationships cannot be copied by competitors. The Commercial Excellence training course is focused on teaching the basic approaches to the Continuous Improvement of products and services, supported by increased organisational integration of the financial, sales and marketing functions.
Facilitated by our Certified Management Consultant, this workshop is recommended for Senior Executives, Sales & Marketing Managers, Business Development Managers, Quality & Continuous Improvement Managers, and Customer Service Managers.
Stratega Consulting Ltd. is to issue the Certificate of Attendance to participants who will have attended at least 85% of the workshop.
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